Author: Michel Jansen
Publisher: Kluwer
Year: 2006
Book type: Paperback
ISBN number: 901 30 38921
Pages: 96
Language: English
Price: € 24,95*
* (V.A.T. included, shipping costs excluded)
The book Brand Prototyping resolves the greatest paradox of modern brand building, namely the need to continually adapt to the developments in the context by capitalising on the changing consumer needs in a relevant manner without damaging the brand identity. In this way, the brand is able to build a meaningful relationship with the consumer.
Copyright 2006-2008 by Michel Jansen. All rights reserved. Design